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Coach Bob Jeffrey

Director of Goalkeeping - Bob Jeffrey

Bob's playing career spans over twenty years.  He started out a school boy football representing the county of Lancashire and went on to represent the Military football team. He was a semi – professional football player Carmarthen Town, Llanelli, Keighley,

In 2006 he started as the Head of Youth Development, Llanelli Town AFC, Wales UK. He oversaw all aspects of developing the club’s academy. From almost nothing, they have evolved to fielding teams from U8 through U19. The academy sent players to the Wales Men’s National Team and the U23, U21 and U18 national teams. Some ascended to the English Premier League. Llanelli won Wales FA Youth League Championships in 2008, 2009 and 2010, Wales FA Youth League Cups in 2009 and 2010, and the Wales FA Youth Cup in 2009.

From 2010-2014 Bob was the Coach of the Wales U18 National Team in Wales UK.  From 2012-2016 he managed Llanelli Town in the Wales Premier League for two seasons, keeping the team at the top level of professional football in the country.

Starting in 2004 he became the Wales FA Ladies goalkeeping coach, Wales UK and he was the Goalkeeping Coach for the Swansea City Centre of Excellence, Wales UK from 2001-05

He was also the Youth Team Coach in Swansea City AFC, Wales UK from 2004-05 and the Coach of Llanelli Town AFC First Team, Wales UK 2003-04. Llanelli Town was promoted to the Welsh Premier League based on results from this season. Neil O’Brien was the manager.

In Bob’s first year with North Shore United he was successful in leading the U19 girls to a state championship.  He followed that up by leading his U18 girls to the state semi-finals in his second year.


  • Carmarthen Town AFC coach, 2002-03
  • Wales FA Trust U17/U19 goalkeeping coach, 2002-04


  • Wales FA Performance Coach of the Year, 2013
  • English FA “A” goalkeeping license, 2011
  • UEFA Futsal Level 1 license, 2011
  • UEFA “A” license, 2010
  • UEFA goalkeeping instruction certificate, 2004